• Driving a hybrid or extended-range model, there seems to be no range anxiety today, but I think range anxiety will soon come in central urban areas in the future.
• Currently, the operating conditions of gas stations in Shanghai’s central urban area are very difficult, because the amount of refueling is decreasing and operating costs are rising. Sinopec, PetroChina, etc. will significantly shift to energy supply methods. The charging stations in Jing'an District mentioned earlier are 13 times the number of gas stations. We counted these one by one. In this scenario, there are also fast charging and various convenient services. For example, charging privileges include free pole lifting and parking fees. There is a fee to go to a gas station, and this phenomenon is becoming more and more serious in cities.
• If a pan-hybrid model that mainly relies on refueling is inconvenient to refuel, it is actually an electric car with a range of 150 kilometers that has a range of 700-800 kilometers, because it will be troublesome for you to refuel. , then the hybrid model is equivalent to becoming a tram, and it only has more than 40 kilowatt-hours of electricity and a range of only 210 kilometers. This becomes another kind of anxiety. I think this kind of anxiety must exist, and as time goes by The change will be more obvious. Including some current policy directions, it has been very clear that trams are given better support, including infrastructure. At present, there are more than 6 million charging piles in China, with an annual growth rate of 50% to 80%, almost doubling. In this case, charging will become more and more convenient. New technologies like 800V are the real If our future technology relies on burning oil, we will not be able to add oil in the future. This must be a transitional state.
• I have a friend who drives a hybrid, and he recently wanted to switch to a pure electric vehicle. He told me that when he first bought a car, he felt anxious about the pure electric battery life., because I have to go out to play sometimes, and I thought I could cheer up and feel more at ease. But when you really turn on the hybrid, you definitely want to power it up, because electricity is too cheap and oil is too expensive. Once you get used to powering up, you will immediately feel anxious about powering up, because the battery of the plug-in hybrid itself has a small charge. The power is slower, and every time I go to charge it I feel despised. At present, the entire Chinese market is still a major trend of converting gas vehicles to electric vehicles, and I believe that such a situation will definitely exist. Nowadays, you can hear many users of gas trucks saying, "After driving an electric car, you will never be able to drive a gas truck again." There will definitely be an intermediate transition period, but the general trend must be pure electricity.
• There are several players with monthly sales of over 10,000 hybrid and extended-range models. They are indeed doing very well and there are many things we can learn from. Our C car will be released in September, entering the more mainstream B-class car market. The market capacity of B-class SUVs is three to four times that of C-class SUVs. Therefore, C-class vehicles are very likely to challenge the sales volume of 10,000, and the product strength of this car is fully capable of this. Because Zhiji is a new brand, brand awareness, network service capabilities, and delivery capabilities are currently in the process of climbing. We will quickly keep up with service capabilities and network capabilities to launch an impact on this goal.

Q3: The “Full ProcessAI Cabin” released today and the new solution to reduce battery life anxiety “Super Eco” technology addresses the pain points of pure electric vehicle users. Where does SAIC Group empower Zhiji in terms of intelligence?

• Zhiji has officially released two cars: L7 and LS7. From the second half of this year to 2025, including facelifts, we will actually be developing five or six cars in parallel; but our number of employees is only about 1,800. Behind this is the very powerful resources that the group has given us. Compared with other brands, the number of employees may be 30,000-40,000, but our release speed is not slower than theirs, including software iterations once a month, basically 15 large and small software iterations in a year, while other brands may only have Five or six times, this is because there are many groups behind us that have accumulated for a long time.
• Including the Super Eco energy-saving mode launched this time, we have made very strong improvements to the technology behind the scenes; including an intuitive interactive screen layout, so that left is right and right is It is left and smooth, which relies on Zebra's long-term in-depth cultivation; including Zhijia's cooperation with Momenta, which is equivalent to "mass production is the peak", allowing us to achieve zero takeovers in Shanghai's Central and Outer Ring last year; Including that we and Zero Shu have been thinking about how the next-generation EEA architecture (automotive electronic and electrical architecture) can be better empowered in terms of performance and computing power; and "maximizing the experience all the way", behind which is Alibaba. The department and the group have given us great support. Everyone canThis can be seen from the number of employees, the pace of brand launches, and the quality of delivered products.
• We mentioned before at the SAIC Group’s strategy conference that C Car Group has also taken the lead in making very long-term plans for vehicle architecture, 800V, and technical research. For example, 800V, 800V has many voltage platforms, and everyone has various routes. When the C car is launched, you can see our 800V products, including the technical architecture, and you can see Zhiji’s layout on high-end models. , as well as the integration of the vehicle chassis domain, the coordination of driving control, the control strategy of the VMC chassis domain, etc. are all relatively strong supports from the group.

Q4: Entering the second half of the intelligent decisive battle, what are the advantages of Zhiji Auto? How do you view the competition in this level of market, especially after NIO’s price reduction?

• People often ask: Why do people drive? Young people don't like driving, they just want to take a car, because taking a taxi is the easiest way, but driving is very tiring. Zhiji hopes to make driving simpler and easier through intelligent innovation.
• The product manager’s starting point of thinking determines the final product form. When the starting point of thinking is different, the resulting product must be different. Although some products may suddenly catch the attention of buyers in the consumer era, when you actually buy the car and actually use the car, you find that many of the so-called intelligences are not used at ordinary times. When the origin of product ideas is different, when it comes to integrating next-generation cockpit architecture and next-generation cockpit driving technology, things must be different.
• Zhiji Auto does not show off its skills, but hopes to truly help us solve the "anxiety" issue during driving through intelligence. Zhiji’s real thinking point is different from the staged product form. Nowadays, many manufacturers talk about the integration of cabin and driving. Most of them are on the technical level. How to talk about it in terms of chip computing power and vehicle layout, rather than in terms of product scenarios and user scenarios? To solve the problem, only Zhiji Automobile is focusing on this matter.
• Today is just the first step of AI4M. The starting point is why people drive. We hope that people can be relaxed when driving and can broaden your life experience. This is The advantage of Zhiji.

• When it comes to price reductions, we Chinese users are the happiest. We can buy more competitive products with a relatively limited budget. Of course, we are also willing to become one of the brands that provide the best products. one.
• Back to the original point, the relationship between product value and price, ifYou are very confident in the value of the product, and the price is relatively appropriate. Naturally, you don’t have to lower the price to make users feel the sincerity of a good product. As long as the price can well reflect the value of the product, it is a very good pricing.
• The current price of LS7 is very stable. The core reason is that compared with the value provided by LS7, the overall price of more than 300,000 is very reasonable, including today’s Urban Fit series, which has a price of 30.98 The model priced at RMB 10,000 has air springs, and there is a model priced at RMB 289,800 without air springs, but its coil springs are also tuned for driving control by Williams. Overall, they very well meet the needs of users in this price range.
• Intelligence should not be too alienated. Take smart driving as an example. As long as it is not L5, don’t brag too much. Use technology to solve human pain points instead of showing off skills. We have been expressing on many occasions why we should use the algorithms of experienced drivers to promote data-driven intelligent empowerment, so that you can reduce the energy spent on driving. Instead of spending a lot of time to shoot a seemingly very sexy and extreme low-probability scene through lens cropping, the ability looks very awesome and powerful, but in fact, the traffic jams encountered every day, the right turns encountered every day, How to solve the A-pillar blind spot encountered, no one has solved it.
• Let’s look back at the intelligent capabilities. Intelligent driving AI capabilities should be infrastructure for the entire vehicle, and should not be exclusive to intelligent driving. They should be used for the intelligentization of the entire vehicle. , effectively solving 100% of the high-frequency use pain points encountered every day. This is the difference between Zhiji’s philosophy and other brands. When everyone is pursuing hardware and pursuing dazzling skills, we pay more attention to daily pain points. Our smart phones have no Questions are also in the first echelon.

Q5: Zhiji Automobile has done a lot of things in the process of intelligent innovation, but what key role can rough stones play? Will users get more feedback on data benefits?

• Original Stone means that in the early days of Zhiji’s establishment, it was already in the Web 3.0 era. Regarding blockchain technology, we have always said that we hope to use blockchain technology to empower a lot of experience growth. What exactly can blockchain technology empower Zhiji Auto? We have discussed this a lot and feel that we should return to users. As we all know, in the Internet era, the balance between data privacy and user experience is actually relatively difficult to grasp. Every time you open the app, you will be asked if you want to agree. You have to check it when registering. If you want such an experience, your data will definitely be uploaded to this company. Of course, the euphemistic name is to improve the experience, and many Internet companies are indeed doing such things to improve the experience, but Zhiji Auto believes that since the number of usersData helps us grow, so for users, we don’t want to be in vain. Any company that produces smart products should not become a plagiarizer of data. This is our philosophy. Since users can help you improve the product experience, you should give back to users, so we put rough stone as a medium. The original stone is based on an original stone chain developed by ourselves, but it is also public and developed based on the non-tamperable blockchain technology.
• How to determine how much the user’s data value contributes to the product? The calculation formula is very complicated. For example, if we encounter a particularly extreme and difficult situation today, is the data more valuable? And if you drive and commute on the exact same road every day, is the data worthless? If a lot of computing power is introduced in this process, it is actually a waste. So our rules are very simple, your mileage determines the amount of rough stone. Through the medium of rough stone, it can be given back to users. Zhiji’s start-up capital was 10 billion, of which 490 million was used as the endorsement of rough stones.
• When our company becomes better and better because of the data provided by users, in the same way, the value of rough stones will become higher and higher for users. At the end of last year, Zhiji launched its first rough stone exchange. Some users actually exchanged rough stones for iPhones. 4,998 rough stones can be exchanged for iPhone 14 Pro mobile phones. On June 18 this year, we will start the second exchange of rough stones, so that users can truly feel the value of rough stones and the value of data instead of being plagiarized. This is the thinking behind rough stones.
• Based on this thinking, everyone just saw the social functions of "Nebulas Chain", which are actually a kind of blockchain social networking. For example, we got together offline today, and there may be a lot of photos. If we were in the web 2.0 era, these photos would only exist on a certain media teacher’s mobile phone, or in articles, PCs, or postcards. But in the future, when it becomes a blockchain social network, these photos will be on the chain, and everyone will have these photos. The owner of the entire data has changed from a single individual to us. In this way, the relationship between us will be better, and many links can be generated. The intimacy will be increased by one next time we meet. If we also drive Zhiji’s car and we have say hi and group functions in the car, all our relationships will be recorded on the blockchain. Everyone will have information about the people around them, and everyone’s information will be linked together. Become a wise nebula chain. Although there is such good technology, the technology itself is still technology. How to empower product experience and how to make users truly feel the value is our thinking behind the original stone and blockchain.
• We are all exploring what the next generation of the Internet will be? Zhiji believes that the value Internet based on CSOP will definitely be one of the important directions.If you think of it as an Internet of production relationship value in addition to brand and product competitiveness, I think its value will be further amplified rapidly in the future. Because we are still small now, but when we have tens of thousands or hundreds of thousands of car owners, this fission capability will be exponentially amplified. By then, the value of CSOP may be several times what it is today.
• There is a soul question. Last year, I exchanged 4,999 rough stones for an iPhone. The question is, should you change it? The answer I give is always, never change. The reason is that the value of rough stones is increasing. This is a very interesting snowballing gameplay, which is both in line with the characteristics of the times and at the same time has a certain face. We say that face is a feature of the times, and face is a valuable sense of gain. I think this gameplay will definitely produce great value in the future.

Q6:Now most of Zhiji’s channel network is in first- and second-tier cities. I often look at some sales data and find that Zhiji’s sales in many first- and second-tier cities are relatively good. , but we have also received feedback from some fans that if you want to see Zhiji cars in counties and prefecture-level cities, you have to go to provincial towns or big cities, which has affected the overall increase in Zhiji sales. I would like to ask what you think of the sinking market, and what happens in the future. What are your plans for network layout in the sinking market?

• Zhiji now has more than 140 channels, basically focusing on first- and second-tier cities. Indeed, the number of cars with more than 300,000 cars in first- and second-tier cities first increased from 10% to 20% to 30%, and then increased to about 40% in Beijing and Shanghai. So from the perspective of network layout, first- and second-line access is definitely correct. But we also need to revise the network layout strategy, and we are a little slow. At that time, we did not think that the new energy market would explode so quickly, so our early planning was a bit conservative.
• Our first- and second-line layout is currently relatively complete. Zhiji has channels in developed second-tier cities such as Wenzhou and Taizhou, but its steps are a bit slower in relatively underdeveloped areas. In February and March of the first half of the year, we made a major strategic update for our network, significantly accelerating our future layout in third- and fourth-tier cities, including continuing to “enhance” our network in first- and second-tier cities. In first- and second-tier cities, for example, there are almost 20 Zhiji stores in Shanghai and 6 in Hangzhou, but the number of friendly merchants in Hangzhou is 15 to 20. So you will find that in the new frontline like Hangzhou, there is actually a gap between me and the leading companies, so we will quickly "enrich" it and reach more than 8 to 10 companies. But in the blank market, we will quickly fill the gap. As long as there is new energy sales, we will set a line, which is a very low threshold line. Once the line is passed, we will immediately deploy.
• At the same time, we will do some thinking about the network form. First-tier cities will use urban exhibition halls and delivery centers, but in third- and fourth-tier cities, there will be more diversified network forms. If there is a city exhibition hall, we welcome it. If there is no city, we welcome it.We will expand the 4S store model in the showroom. The 4S store model actually seems to be a very fast way to expand your network and operational contacts.

Q7: The event talked about the launch of Super Eco mode. What did the team behind Super Eco do?

• Super Eco has done a lot of work behind this. We have completely reorganized and upgraded the overall motor architecture and the management strategies of the three power plants. After users enter Super Eco, We will upgrade and adjust the lighting effects, screen power consumption, three-power control strategy, and air-conditioning control strategy to ensure that 250W of power is immediately saved for users. This way, we can ensure that our users can operate under some extreme battery life conditions. You can drive to your next destination.
• In China, there are some requirements for gas stations and highway rest stops. Some prosperous areas with a large population require a rest stop service area 50 kilometers away from the highway. Remote areas require that there be as many rest stops as possible. The service area layout is about 60 kilometers away. Our overall Super Eco strategy is to provide some prompts and alarms in some cases after entering Super Eco to ensure that users can always reach the next service area on the highway.

Q8: Previously, the official revealed that male owners of Zhiji L7 accounted for 84%. Is there any adjustment now? Today’s press conference also mentioned some new additions. The cute little pets have paid more attention to the gameplay of female users. Have there been any changes in the current user group?

• We are also following the group portraits of user groups in real time. Last month’s data was around 37%, and more than 70% of users are currently male. However, according to the continuous expansion of product layout, including the continuous enrichment of product lines, there will still be some changes in the numbers. Of course, after we hired Tang Wei as our spokesperson, this number has obviously been partially adjusted. Many users feel that Tang Wei’s endorsement of Zhiji is more consistent with the brand tone. This is one reason.

Q9: Do the two cars launched today have a solution for separating the car and electricity?? How has the user feedback been since the car-battery separation solution was launched in May?

• Everyone noticed that the car and electricity were separated when the L7 was launched last year. This was not a temporary idea. We have always had the service of car and electricity separation.
• The separation of vehicle and electricity is of great concern in our private sphere.The focus is still relatively high, but relatively few users have placed orders, because the essence of vehicle-battery separation is vehicle finance, and in terms of long-term planning, the battery swap mode has not been considered for the time being, because the battery swap mode Restrictions on the vehicle architecture have brought some restrictions on the upgrade of battery technology, including technical issues such as battery thickness. As mentioned just now, against the background of urban charging and increasingly complete infrastructure, we believe that Zhiji will not consider the technical route of battery replacement for the time being. We provide users with a similar car-battery installment plan through the separation of vehicle and electricity. , vehicle and electricity leasing gives users a new financing option.

Q10: Are there any plans to launch a new version of L7 in the future?

• Frankly speaking, the L7 car encountered challenges after it was launched last year, from two aspects:
• One aspect is the disturbance in the market environment. The car was originally supposed to be delivered in March, but the epidemic started, and the epidemic rotated from Shanghai to various cities, which had a greater impact on us. We announced on June 18 We completed the delivery of our first car on December 31, 2018. By December 31 last year, we had delivered a total of more than 5,000 L7s, which did not meet our sales expectations. Overall, it put pressure on us.
• The second aspect is that the L7 model also faces challenges. We are confident that the L7 is definitely the benchmark for driving control in the new era. After a period of word-of-mouth and market promotion from car owners, it has become a leader in the industry. It has been clearly established that the L7 is definitely an easy car to drive. The design of unequal width at the front and rear, active steering of the rear wheels, including the chassis, and the tuning of the Williams master. It should be said that it leaves users with very easy-to-open labels.
• Many users say that the L7's rear comfort, configuration, electric seats, etc. are relatively weaker than competing products. Indeed, we have heard many such voices. So we immediately decided to change the model two or three months after delivering the car last year (August or September). This was a quick feedback from users. At the end of this year, we will carry out a major mid-term overhaul, optimizing the exterior and completely renewing the interior, including all comfort configurations in the rear rows: electric seats, three-zone air conditioning, and a central screen, all of which are available. We will Quickly make up for some shortcomings in the back row of L7. As for the L7 power system, we will provide small battery and two-wheel drive versions.
• In terms of overall product planning and even organizational structure, each car has an independent product team that is doing some iterations on the product, user feedback, and follow-up improvements. In fact, At present, Zhiji has many cars, generally speaking, it is 2+2+2+N. We have two vehicles on sale, two pre-production vehicles, two vehicles in early stage of research, and all products that have been launched and will be launched soon. all useWe are making corresponding iterations and updates based on user feedback, and the team is relatively independent, so there will be some relatively agile iteration directions. Except for major hardware changes, the software is basically iterated once a month, followed by iterations every two weeks.